Expansive copywriting, editing, and strategy for this leading brand in the dental equipment industry. Worked in depth on a complete website overhaul, brochures, ads, fliers, social media content, video scripts, and more.

Each project was uniquely positioned to target both dental professionals and intermediary dental sales reps, requiring a comprehensive yet approachable tone while outlining niche and complex industry topics.

*Work done during time as an employee of the brand